Shipping needs to close the gap between digitisation and digitalisation says Thomas Zanzinger, CEO of Ocean Technologies Group

PRESS RELEASE, March 29th 2023

Speaking at CMA Shipping’s conference last week, Thomas Zanzinger, CEO of Ocean Technologies Group (OTG), outlined why he thought many maritime businesses were not capitalising on the opportunities that digitalisation affords them.

He explained that digitising the analogue information in a business was only the first step and that companies need to rethink and redesign their business processes to really take advantage of digital tools and new technologies.

With data increasingly used in global markets to benchmark businesses against their competitors, it’s never been more important to understand  your information.

Zanzinger explained that the growth in connectivity and proliferation of application programme interfaces (APIs) is connecting previously disparate data sets and warned the conference audience that even if they were not on top of their data, then there is a good chance others will be, which could lead to financial and reputational consequences for their businesses.

He added that consumer pressure and investor relations around decarbonisation has already begun to shape financial considerations in the supply chain, citing Xeneta’s Carbon Emission Index as just one example.

As the focus on Environment, Social and Governance (ESG) grows, shipping companies must adopt data-gathering processes that can build a positive picture of their operations, giving confidence to financiers, governments, consumers and their own employees.

Zanzinger stated that this may be a challenge for shipping but also presents an opportunity to innovate, an essential component of staying competitive. He also encouraged companies to focus on their core competence and leverage proven existing solutions rather than seeking to build their own.   

In closing the gap between digitisation and digitalisation, he believes that companies can break down siloes, leverage automation and drive continuous improvement by connecting people, data and processes to improve performance and demonstrate operational excellence.

Read relevant blogs:
Community Lost at Sea

Community Lost at Sea

Community Lost at SeaBuilding a sense of community at sea is a major part of the mental health challenge. A community is dependent on the quality of relationships and most have common interests and perspectives. There can be few interests more common than being on a...

read more
Seafarer Communities

Seafarer Communities

Building a Community At SeaFeelings of belonging and inclusion within a group are a tonic to frequently cited issues among seafarers such as isolation, boredom and inactivity. An important part of this is the creation of community and camaraderie onboard.What is a...

read more
Guide to SIRE 2.0

Guide to SIRE 2.0

Guide to SIRE 2.0In this article we'll take a look at SIRE 2.0- what it is, where it's come from and what it means.SIRE background In 1993, the Oil Companies International Marine Forum (OCIMF) launched the Ship Inspection Report Programme (SIRE) to ensure the...

read more
Discover Ocean Learning

Transform your business today with the power of e-learning.

Explore our solutions

Competency Management System

Rapid E-Learning

Performance Appraisal

Pulse Survey


The ultimate in maritime e-learning. Accessible, repeatable, measurable – a learning solution for the 21st century vessel, available wherever you are in the world.

Virtual Classroom

Cloud Simulation

Training formats explained


Unparalleled breadth and quality of content. We offer the most comprehensive library of maritime blended learning content ever assembled.

Explore Ocean Learning Library

Certified Maritime Training Courses

Powered by the most recognised providers of e-learning in the maritime world.

Get peace of mind selecting teams you can entrust with the care of your people, the environment, cargo and vessels.

Assessment Solutions

Crew Evaluation System (CES)

Marlins English Language Testing

Facet5 Personality Testing

Ability Profiling APRO

Remote Proctoring AI

Our crew management solutions provide comprehensive coverage of the entire maritime HR function of today’s commercial vessel operator.

Crew Management Solutions


Our fleet management solutions empower operational teams with insights and workflows that drive improved vessel performance.

Fleet Management Solutions

TM Master





About us

Who we are

Our Solutions

Why choose us?

Board of Directors

Executive Team